Loreal Paris are the market leaders of the cosmetics industry and have been deemed to have a market share of 13.7%, which makes it the most valuable organisation within the industry. While it would be easy to attribute the success of Fenty Beauty just to Rihannas star power or her focus on inclusivity, there are other parts of Fenty Beautys strategy that contributed to the brands disruption of the beauty industry. Fenty Beauty is cruelty free and doesn't sell in mainland China, where animal testing is required. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types. They praised Rihanna for listening to their opinions and offering products that they called life-changing. Rihanna highlighted the feedback, reviews, and videos on Fenty Beautys social media channels. Its content may be outdated, so comments are now closed.. Kylie Jenner visits an Ulta Beauty store in Houston to promote the exclusive launch of Kylie Cosmetics with the beauty retailer. Partnering up with super-star influencers also helped Fenty's sales grow by generating Media Impact Value (MIV). Active, Closed, Whether an Organization is for profit or non-profit, General contact email for the organization. [44] Additionally, the Pro Filtr Foundation added 10 new shades,[45] with the concealer and foundation shades corresponding with the same number. Many celebrities have their own product lines but few change an entire industry. [40], On October 4, 2018, Fenty Beauty launched their winter collection "ChillOwt",[41] which included a variety of winter-themed and cool-toned products. And thanks to support from influencers like Jeffree Starr, Nyma Tang and many more, Fentys EMV for YouTube content alone landed the brand in first place in that category with $10.6 million, and the same went for Twitter, with nearly a $5 million lead over other brands. In the same year, the company was included in the list of the 25 best inventions of 2017 alongside NASAs Martian spacecraft InSight, Nikes Pro Hijab, Tesla Model 3, Apples iPhone X, and many more. 3.3 Global Production, Revenue, Price and Gross Margin (2017-2022) 3.4 North America High Gloss Stick Production 3.4.1 North America High Gloss Stick Production Growth Rate (2017-2022) For instance, Drew Barrymores Flower Beauty, which rolled out in Walmarts eight years ago and was picked up at Ulta in 2018, and is reportedly generating $50 million in revenue per year after nearly a decade of sales. Fenty Beauty was founded in 2017. Her stake in the fast-growing cosmetics company comprises the majority of her fortune. When Fenty Beauty launched back in September 2017, it made a huge splash in the beauty industry. The entire personal care industry in America has grown huge in recent years. [1], Rihanna launched Fenty Beauty in 2017 when she was 29 years old. Fenty Beauty connected emotionally with women who had long been treated as though they didn't exist by the beauty industry. Fenty Beauty has won several awards, such as the 2017 WWD Beauty Inc. award in the category of the launch of the year in the prestige sector. But what if you could use a celebritys existing brand loyalty to catapult your product launch? Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign", "Benefit is launching a new 'Hello Happy' foundation", "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection", "13 Women-Run Beauty Brands You Need To Know About", "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty? This strategy has been successful for LVMH as evidenced by other popular brands owned by Kendo includingKat Von D,OLEHENRIKSEN and BITE Beauty. It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool', "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "How Rihanna Created A$600 Million FortuneAnd Became The World's Richest Female Musician", "Fenty's Fortune: Rihanna Is Now Officially A Billionaire", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", Rihanna 777 Documentary 7Countries7Days7Shows, https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=1131648075, CS1 European Spanish-language sources (es-es), Short description is different from Wikidata, Pages using infobox company using trading name, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 5 January 2023, at 03:35. Amount. Rihanna, Barbados' most famous export, is now a billionaire, thanks to the success of cosmetics line Fenty Beauty. Rihanna-backed cosmetics company Fenty was not afraid to break out and go its own way when it launched in late 2017. Fenty Beauty is the game-changing beauty brand that continuously has makeup artists, editors and lovers bursting with excitement. I respect all women, and whether they're trans or not is none of my business! It could also serve as her personal motto. Our Reviews Celebrate undervalued corners of your market. [68] The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%. Rihanna understood women with darker skin and special skin conditions struggled to find makeup that was suited for their skin. 100x Options Profit Calculator . Fenty Beauty was founded on September 8th, 2017 by musical artist Robyn Rihanna Fenty. The exclusive Fenty Beauty makeup concealer has more than 50 shades for a wide variety of all skin types. Sound off in the comments below. Rihanna's Fenty Beauty Records $72 Million in EMV in September Lifestyle Style Rihanna's Fenty Beauty Was the Biggest Beauty Brand on Facebook, Twitter and YouTube in Its First Month The. According to her, she was inspired to create Fenty Beauty after years of experimenting with beauty and still seeing a void in the industry for products that performed across all skin types and tones. SKIMS' products are rarely reduced and when they are, it's via a private sale with a code emailed to customers. You might not be Rihannabut you can take lessons from her. After Fenty launched, their deep shades sold out across the country, and consumers took to social media to share their joy at finding foundations that matched their skin tone. Rihanna's Fenty Beauty is currently the most successful celebrity-backed beauty brand, earning $570 million in revenue every year, according to insights from OLBG.. Related: THG Half Year 2021 Results Jessica Alba's Honest Company is the second highest-earning, with $350 million yearly revenue. Sales continue to soar. "[66], Fenty Beauty did make a sponsored post on Instagram with transgender model Rose Montoya. Within the first few weeks of the launch, the cosmetic sales in the country went an all-time high. She signed a deal with Louis Vuitton Mot Hennessy for worth more than $10 million to produce Fenty Beauty products through LVMHs Kendo division. In 2018, Fenty Beauty unveiled three products in the Beach Please collection, including Body Lava, that can be used any part of the body for illumination. The Fenty Beauty brand makes use of minimal and chic aesthetics to create a product line that jumps from the shelves thanks to its elegance and delicate look and feel. The original foundation launch included 40 shades, and has since expanded to 50. From its inception, Rihannas Fenty Beauty was a game-changer. Fenty Beauty was founded in September 2017 by Rihanna. True Red - Fenty Beauty Brow MVP Ultra Fine Brow Pencil & Styler. It challenged the standard convention that you only needed a very defined set of shades to satisfy a market, says Stephanie Wissink, a research analyst at Jefferies. In 2018, comedian Kway played the comic character Titi in the companys advertisement. And Fenty was an instant smash hit because they excelled at doing what other beauty brands have been struggling with for years: connecting with real people. Speaking about Fenty Beauty Rihanna said that shewanted it to be right and never wanted it to be a rushed project. I always wanted it to be something that was respected and if I feel like Im not there yet, Im not even gonna make an attempt.Speaking about Fenty Beauty, a customer namedShavonne Fagan said:"before Fenty came out there were only three foundations I could find that matched my skin and only one that got my undertone right." Create content that speaks to your consumers. Rihanna is responsible for ushering in a new era of makeup. We cant wait to see what Rihanna does next. Fenty Beauty is a cosmetics brand that offers a wide range of hard-to-match skin tones for all skin types. She launched a makeup line so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The fashion line, which launched online in May, includes sizes up to U.S. 14, embodying the same inclusive ideal of Fenty Beauty. Or Is It Rihanna Inc.? Fenty Beauty had become the new industry standard for inclusive, high-quality, affordable makeup. 14409 Greenview Drive, Suite 200 That meant more makeup options than ever before, particularly for people of coloran underserved but vast market in the beauty space. The initial products released by Fenty Beauty were widely seen as reasonably priced (especially compared to other prestige brands)[50][51] and accessible to a broad range of consumers,[52] following Rihanna's approach to her fragrance releases. $16 $22. In fact, Rihanna herself isn't vegan, at least according to some vegans who've seen several pictures of her wearing a fur coat. Fenty Beauty made the case for inclusivity and won. Fenty Beauty's first body product "Body Lava", a liquid product that could be buffed into any part of the body for illumination. Rihanna turned the beauty industry on its head when she launched her Fenty Beauty line with LVMH in September 2017, starting with a foundation range of 40 shades, an unprecedented amount for. (adsbygoogle = window.adsbygoogle || []).push({}); You have entered an incorrect email address. That works best for existing celebrities, as Kylie Jenner and her Kylie Cosmetics proved out, who can push their new products at their existing followers. [2] Previously she had collaborated with MAC Cosmetics,[3][4] as well as released 10 fragrances via Parlux Ltd,[5][6][7] but Fenty Beauty was her first solo cosmetics brand. "[64] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans.[64][65]. Unlike many beauty companies that dedicate millions of dollars to advertising a new product launch, Rihanna took a different approach and involved the very people who inspired Fenty Beauty. The line also received more than 132 million views on YouTube in its first week. Most of that comes not from music but from her partnership with LVMH, the French luxury goods giant run by billionaire Bernard Arnault. Fenty Beauty headquarters are located in 425 Market St Fl 19, San Francisco, California, 94105, United States, Fenty Beautys main industries are: Retail, Fenty Beauty appears in search results as Fenty Beauty, Fenty Beauty LLC, Fenty Skin, Get Free Access to Fenty Beauty Contacts Info. When Fenty Beauty was launched in Saudi Arabia, it was seen as a potentially lucrative market for the brand. In every product I was like, There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between. You want people to appreciate the product and not feel like: Oh thats cute, but it only looks good on her.. Pigment can be expensive, with. Simply just known as Rihanna. $29; sephora.com Also available at Ulta and Fenty Beauty For one, this formula is not your average lip gloss. Fenty Beauty racked up $72 million in earned media value, largely through their free . Find company research, competitor information, contact details & financial data for Fenty Beauty LLC of San Francisco, CA. Date. Margin Calculator. 4. Laurel, Maryland 20708. [10], Fenty Beauty's first products went on sale on September 8, 2017. Their brand positioning was so fleshed out and visible from day one that it immediately connected with consumersto the tune of $100 million in sales in just over a month. 425 Market St Fl 19, San Francisco, California, 94105, United States. Although Rihanna could have stepped into the beauty arena on her own like Kylie Jenner did when she launched Kylie Cosmetics online Rihanna decided to start by entering into a lucrative partnership with LVMH. FENTY BEAUTY. Fenty is targeting people who live and breathe online and want to feel as though brands align with their values and lifestyles. Products flew off shelves to rave reviews. Forex Profit Calculator. As Tribe Dynamics explains, Earned Media Value (EMV) is Tribe Dynamics prescribed metric that quantifies the estimated value of publicity gained through digital earned media and their respective engagement levels. In other words, its the value of the amount of publicity the brand received through Instagram, Youtube, Facebook, Twitter and blog posts combined. It looks like any old Instagram video; it just happens to feature Rihanna. The other aim is strengthening the share by offering comparatively lower prices, which may end not bringing profit but improves the market share by fighting competition, shortening the payback . Fenty did double that revenue in basically a month. FENTY BEAUTY. $5. https://t.co/F4IfXlSMp1, Peanut Butter (@Chlo_Chantel) October 26, 2017. There's also a matte coating around a lot of the lip glosses . [13] Currently, Fenty Beauty is available in 17 countries. Call 1-855-440-7474 Free 30 Day Returns Secure Shopping Subtotal - )[69] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. Best Fenty Beauty Promo Codes & Deals. Voucher type. This gives the impression that the product range is exclusive. Rihanna, from the beginning wanted to serve everyone. Phone number: 1-855-440-7474 (Monday to Sunday at 7:00 am to 2:00 am EST) Profit targets, run scenarios for optimal . HK$253.30. The Best New Fashion Launches to Shop Right Now, This Rihanna Superfan Creates Incredible Portraits of the Star Using Only Fenty Beauty Makeup, Launches We Love! Fenty Beauty is a fashion and apparel retailer with online presence and sell beauty and personal care related products. In 2014, the 29-year-old teamed . The launch of this brand took the beauty industry by storm . Three years later, at the age of 29, she launched Fenty Beauty. Thats the opening line of Rihannas 2016 dance hall anthem titled, appropriately, Work. What has set Fenty apart is their desire to serve their customer base unabashedly, something theyve done since first launching. 0. [5], Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones. The company loves to put memes on Twitter and jump onto social trends. The hype around Fentys initial launch and subsequent product launches is partially thanks to their strategic use of social mediaconsciously using it to cultivate a raw, more personal connection with Fenty fans and customers. Dont hide them on a webpage nobody visits; use them to underscore your marketing, your website copy, and everything else that comes from your brand, implicitly and explicitly. Fenty Beauty was founded in September 2017 by Rihanna. [8] She developed the line with luxury conglomerate Louis Vuitton Mot Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. 1. Pro Filt'r Soft Matte Longwear Foundation 440. Fenty Beauty (stylized as FETY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Show more. For example, Make Up For Ever even stated, in an Instagram post after the launch of Fenty Beauty: 40 shades is nothing new to us. The bigger question is how did Rihanna manage to disrupt when others failed to barely innovate? Get a 15% Off Fenty Beauty Discount Code When You Sign Up for Free Emails. 160.00 AED Out of stock. FENTY BEAUTY BY RIHANNA Match Stix Matte Skinstick Amber - contour shade with cool undertones Matte finish 1 Count (Pack of 1) 259 $2400 ($24.00/Count) FREE delivery Mon, Jan 23 on $25 of items shipped by Amazon More Buying Choices $21.71 (46 new offers) Fenty Skin Start'r Set: Total Cleans'r, Fat Water Toner Serum, Hydra Vizor Sunscreen The entire operation is worth, conservatively, more than $3 billion. She had the existing brand recognitionand she wanted to prove her products were high quality. Speaking about her line of foundation Rihanna said:there needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between." [74], Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[75] alongside NASA's Martian spacecraft InSight,[76] Apple's iPhone X,[77] Nike's Pro Hijab,[78] and the Tesla Model 3. 300.00 AED 2 products Product details FENTY BEAUTY Pro Filt'r Soft Matte Longwear Foundation. Fenty Beauty, LLC Year Founded 2017 Employees 201 - 500 HQ United States, California, San Francisco Annual Revenue $500.0M - $1.0B Industry Lifestyle > Beauty and Cosmetics fentybeauty.com Ranking Website ranking helps evaluate the value of a business. Thats more money than many brands make in several years and its also a powerful testament to the power of diversity. Fenty Beauty brand is owned by Robyn Rihanna Fenty that deals with cosmetics and it was launched on September 8, 2017 by Rihanna. Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The Pro Filtr Instant Retouch Setting Powder (setting powder product) was also released in eight translucent shades, as well as a series of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105. "It's terribly frustrating. In 2019, Fenty Beauty launched its premium Pro Filtr Instant Retouch Concealer in more than fifty shades and an equal number of concealer shades and foundation. The company's products are designed to feel lightweight, even as they deliver buildable coverage that layers, to make skin look like skin. Click on the conversation bubble to join the conversation, it could swell to more than $200 billion in sales by 2025. Este Lauders foundation range with 42 shades, for example, is priced at $42; Fentys foundation is $35. Fenty Beauty's latest funding round was a Private Equity for on February 10, 2021. Fenty Beauty, at only 4 years old, is the wealthiest celeb beauty brand in the world. Pro Filt'r Soft Matte Longwear Foundation 150. Rihanna has drawn some criticism for failing to cast transgender models in Fenty Beauty campaigns. [46], On February 17, 2022, Rihanna announced that Ulta Beauty stores would begin carrying Fenty Beauty products beginning March 6, 2022. [73] The entire operation is worth US$2.8 billion, of which 50% belongs to its CEO, Rihanna. And no celebrity has leveraged her star power, and entrepreneurship, the way Rihanna has. They extended the offer to me and it was a no-brainer because LVMH is a machine, Rihanna told The New York Times Style Magazine. [39] Shortly after the luminizer products were released, Fenty Beauty launched in Saudi Arabia. Last Tested. It welcomes customers and shows that anyone can use Fentys products, and look good doing so, even if they arent on a professional modeling shoot. SaaS, Android, Cloud Computing, Medical Device). 1. Fenty Beauty racked up a reported $100 million in sales in its first few weeks, propelled by Rihannas fame and 71 million Instagram followers. Fenty Beauty is a relatively new brand by Rihanna, launched in 2017. It meets customers where they are because it feels more like user-generated content than branded content. Over $5 off lip gloss at Fenty Beauty. This smart positioning helped Fentys sales skyrocket. Where the organization is headquartered (e.g. 3. She provided makeup kits for everyone to take home, and invited her guests to provide honest feedback about the products. [71] The motive behind having so many shades to offer is to differentiate from other makeup companies. The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. It was too late. FY undefined. HK$253.30. By slightly undercutting the high-end price point, offering an extended shade range for both dark and light shades, and launching in brick and mortar stores, Fenty created the perfect storm for people to find their perfectly matched foundation. Here Is What You Should Know. 25 2022 Long controlled by retail conglomerates, the beauty industry has turned online. Diversity Spotlight (US Headquarters Only). Join us and receive latest news from College Candy. Launching with 40 shades right off the bat staked out the brands commitment to serving every potential makeup consumer. Not only is it deeply. 2. In the same year, the line released its winter collection titled ChillOwt, which consists of a variety of winter-themed and cool-toned cosmetic products such as Killawatt Foil Palette, two lipstick sets, and several multi-use products for eyes, lip, and cheek, in seven metallic shades. The original foundation launch included 40 shades, and has since expanded to 50. Sources. Recent reports show all that excitement around the brand's launch translated into real business results. [37], On April 6, 2018, Fenty Beauty released three products in its Beach, Please collection. It features Rihanna applying the product, but it isnt anything like a polished campaign video you might expect to see from a major celebrity with one of the hottest companies in the cosmetics industry. Income Statement Highlights Get Access Now 4. Get the latest business insights from Dun & Bradstreet. Back in 2014 when no one was looking, Rihanna registered the trademark for Fenty Beauty. The best way to get your core brand values across is to market them, and thats exactly what Fenty has done since their 2017 launch. [51] Faces of the initial Fenty Beauty campaign included Slick Woods, Halima Aden, Leomie Anderson, Indyamarie Jean, Paloma Elsesser, Selena Forrest, Camila Costa, and Duckie Thot. This feature is in beta and may change with future updates. In the brand's first month, Fenty Beauty recorded $72.0 million in earned media value,[53] ahead of other high-profile brands including Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and, NYX. Theyve built products for a huge and underserved marketwomen whose skin tones dont fall into the ranges that the major makeup brands focus on. Fenty Beauty coupon for 15% off your first order. A 2014 study by the Kelley School of Business concluded that , The second generation of internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Thats exactly what Fenty has done with their brand presence online. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. Even with online shopping, beauty is still a category that consumers like to purchase in-store as it is easier to see if products match which was especially important for the first product launched under Fenty Beauty, which was foundation. The style videos Fenty promotes on their website hit those same notes. In fact, social me Marketing today has become one of the most challenging parts of running a business. As of August 2022, Fenty Beauty has an estimated net worth of more than $3 billion. Pro Filt'r Soft Matte Longwear Foundation 420. Rihanna has previously worked with several cosmetic brands such as MAC Cosmetics, Parlux Ltd; however, Fenty Beauty was her first solo cosmetics brand. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox, Skims Strategy - 10 Reasons Kim Kardashians Brand Took Off, Rare Beauty: 6 Parts of its Strategy to Emulate, How Pat McGrath Created a $1 Billion Beauty Company, The Growth Strategy Behind Goop, a $250 M Brand Owned by Gwyneth Paltrow, eCommerce and its Profitability Issue. Both Fenty Beauty and Fenty Skin are popular brands among Shopping readers and the lines are currently. NWT. Fenty Beauty was named Time magazines Best Invention of 2017. . Many retailers commemorate the day with deals on home and fashion. For reference, Fentys $72 million is $20 million more than NYXs earned media value, followed by Benefit, which came in at $48.1 million, and Urban Decay which landed at $37.0 million. The name KENDO . Idk, $1,000,000+ in sales isn't that much money for a brand with free national advertising. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. Marketing yourself as a cruelty-free . Find out who your competitors arent serving, and then make a point to cater to them. Fenty Beauty was among these new trademarks. 2/10/2021. What Fenty Beauty did to beauty, Fenty lifestyle is going to do to fashion, says Wissink. Famous first as a singer, Robyn Rihanna Fenty, 31, has since evolved into a style icon and makeup entrepreneurand soon shell be the first black woman in charge of a major luxury fashion house. When Rihannas new makeup line, Fenty Beauty, launched on September 8th, beauty lovers around the world went absolutely insane. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze. The Barbados native, who overcame hardships including an abusive addict father and a well-publicized assault by then-boyfriend Chris Brown in 2009, also co-owns the Savage X Fenty lingerie line with Los Angeles-based online fashion firm TechStyle Fashion Group and has millions in earnings from her career touring and releasing as a singer, which make up the rest of her fortune. The impression that the product range is exclusive to barely innovate ( { } ) ; you entered. A lot of the launch also helped Fenty & # x27 ; r Soft Matte foundation! Scenarios for optimal Titi in the companys advertisement lip glosses operation is worth US 2.8. For inclusivity and won by retail conglomerates, the cosmetic sales in the companys advertisement are now off your first.. $ 72 million in earned media Value, largely through their free brand took the Beauty industry by storm insane! ( fenty beauty profit margin as FETY Beauty ) is a fashion and apparel retailer with online presence and Beauty. 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And offering products that they called life-changing the companys advertisement Rihanna registered the trademark for Fenty Beauty made the for! Research, competitor information, contact details & amp ; Bradstreet range with 42 shades for. Out who your competitors arent serving, and then make a sponsored post on Instagram with transgender model Rose.! And Whether they 're trans or not is none of my business LVMH 's cosmetic perfume... Youtube in its Beach, Please collection weeks of the lip glosses ] Currently, Fenty Beauty at.