(Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. Here are some weaknesses that you might select from for your response: Self-critical Insecure Disorganized Prone to procrastination Uncomfortable with public speaking Uncomfortable with delegating tasks Risk-averse Pre-existing networks, such as regional obesity leads, regional physical activity leads and healthy schools coordinators have all worked hard to promote the movement in their areas, The Change4Life brand identity captured the imagination of the public and made it possible to land some hard-hitting messages in an engaging and charming way. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. All work is written to order. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. Andrew Lansley, Health Secretary. User Profiles. It has also stated that the GPs will now have control over the NHS budget and the changes will take place 2013. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. The formula for your answer is easy to follow: First, state your weakness. The Department of Health found that despite most people wanting to improve their health, the majority had no idea about the level of hidden nasties in their meals. Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. How much has Change4Life cost since it began in 2009? Conflict theorists talk about how sport is organised to maximise the control that wealthy people have over other members in a capitalist society. When preparing to discuss your weaknesses, choose one that gives you the chance to demonstrate growth and enthusiasm for learning. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. Instead, mothers within the six communities fell into four broad groups. Pitfall #3- Passing Yourself Off as Perfect. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. During 2009, meetings were also held with the American Health Secretary and with Michelle Obama, to explore the possibility of adapting the Change4Life model for the US. 3. Teamwork. Medicine and drugs. It will then go through whether enough is being done to promote healthy lifestyles. Vaccination is an effective way to become immunised against diseases, however vaccination can be unpleasant and does not offer complete immunity. Activity has included: At launch there were about 8,000 individuals signed up as local supporters, growing to a current number of 50,000 people. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. Accordingly, agency partner M&C Saatchi created the Change4Life brand, along with a suite of sub-brands (Cook4Life, Play4Life, Swim4Life, etc.) The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. Derecho-y-Blockchain strengths and weaknesses of change4life Leadership weaknesses are characteristics that can negatively impact both an individual and a business. and toolkits for partners to use. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. (BBC (a) 2010). (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. This phase is ongoing and has grown as the campaign has developed. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. Assessing the needs and preferences of customers Assessing outcomes Creative thinking Designing innovative products Efficiency Good judgment Innovation Logical thinking Open minded Solution oriented Solving complex problems Statistical analysis Communication Written and oral communication skills are critical for almost any job. The first phase of the campaign was focused on contraception and the choices available. The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. Info: 4302 words (17 pages) Nursing Essay Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. 1. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. The research also looked at what activities and communications might start to shift attitudes and therefore change behaviour. For this reason, Change4Life agencies were tasked with creating an integrated communications package around the Snack Check and Sugar Swaps behaviours. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. Listening, Observing. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. Whatever our achievement, it pivots around the team effort. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. Its purpose has been to inspire a social movement, through which government, the NHS, local authorities, businesses, charities, schools, families . (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. This will ensure that England has a healthier environment so that everyone can socialise, relax, travel and shop free from second hand smoke. (BBC, 2011), With the changes the ministers, including the secretary of state, will no longer be able to intervene when a hospital is threatened to close. But for this agenda to work there has to be support from the coalition government. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. To improve integration of local marketing activity with the national effort, the Department of Health (DH) created a bid fund to allow SHAs to fund localised activity from the central budget of 1 million eight awards were made. They also stated that the GPs do not have enough power to see any changes in the system. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. When asked to present a weakness, find a way to emphasize the upside. It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. Change4Life has expanded beyond its do to change, ie know the behaviours and be able to relate them to their lives; and believe that change is possible, believe that others around them are changing and know help is available for them to change. Poor decision-making. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. The campaign was developed (and is being delivered) at great speed. Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. What distinguished them was that they would be willing to do more than help their own families. View professional sample essays here. Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. It will also help you to show the recruiter how well you've researched for the particular job role and company. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. To meet this commitment, it is necessary not only to encourage individuals and families to desire, seek and make healthier choices but also to create an environment in which those choices become easier. The strategy sets out a framework for action in five main areas: children, healthy growth and healthy weight; promoting healthier food choices; building physical activity into our lives; creating incentives for better health; and personalised advice and support. What you cover in your answer can give them insights into your particular skillsets and areas of improvement. (Laurence, 2008), However it has been stated that the ban on smoking in public has failed to increase the number of people quitting. NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. Change4Life was launched in 2009 as part of a national ambition set out in the government's Healthy Weight, Healthy Lives (2008). (Department of health, (b) 2010). Communication skills. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. As part of this new approach, the Great Swapathon campaign was launched in January 2011, which aims to urge families to swap at least one unhealthy habit for a healthier one. The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. Strengths & Weaknesses Debater Strengths. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. In 2021, it was brought under the Better Health brand. Ability to recruit top talent. The word obesity was avoided, since evidence suggests that focusing on positive messages about healthy lifestyles, rather than directly on weight or obesity, is more likely to create effective behaviour change. Do you collect any personal data of the users of the app? We can not succeed alone. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. Find support, ask questions and share your experiences. By Marketing Week 29 Apr 2009 8:29 am The local authorities and primary care trusts will be facing bigger bills if the contraceptive services are reduced. Healthy Weight, Healthy Lives also announced 75 million for a 3-year social marketing programme to help us all maintain a healthy weight by helping parents make healthier food choices for their children and encouraging more activity. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. For the vast majority of people in the UK, particularly those that are overweight or otherwise at a heightened risk of type 2 diabetes, consuming sugary drinks is a waste of calories as these drinks are high calorie and carry no nutritional value in terms of vitamins and minerals. This information isn't usually absorbed for any planned purpose as with dedicated studying, people with the Debater personality type just find it fascinating. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. Drive website traffic: By posting links to your website, you can help increase online visits. Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. Ability to innovate. While much of the research has been conducted with males only, resistance training has also A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. Creativity. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. Previous Change4Life campaigns have focused on the ways families can take more exercise and how adults can prevent becoming over reliant on alcohol. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. (M Prasad is Sr. The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier alternatives, cutting down. The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. This helps you make decisions that better reflect your true self and make you happy. This skill can help them develop relationships with their managers and other members of their teams. A Change4Life Board was created to review progress against campaign objectives, advise on future direction and adjudicate on any disputes arising under the partnership terms of engagement. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Firstly, you need to remember that we all . Population health monitoring: Is a well-recognized function of public health. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. Instead there will be a NHS independent board who will oversee the GPs. In its first year, Change4Life focused on families, particularly those with children under 11. Second, add additional context and a specific example or story of how this trait has emerged in your professional life. What are the socio-demographics of the clients / users of change4life programme / apps? Contributes to transparent, evidence-informed policy-making and consequently to good governance and . Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. From June to September 2009, Amra (which represents over 190 regional newspapers) used locally sourced case study material to showcase local activity and reported on upcoming and relevant events that fitted the Change4Life movement. Overworking and not delegating. The following are examples of strengths at work: Hard skills like "Ruby on Rails development," "Email marketing strategy," or "Data Analysis in Excel". Employees, especially those who believe young people are unteachable, also value these qualities. It will then go through whether enough is being done to promote healthy lifestyles. It will go the criticisms that the proposed changes have received and also the positive points that have been received. Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. Competition. Ability to deliver to customer commitments. Low confidence. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. The patients will now have a choice on how they want to be treated and where they want to be treated. . However, this is far short of the government aim to have it halved. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. 4.4/5 on reviews.co.uk. Three clusters of families were prioritised, as the data suggested their children were at risk of becoming obese. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. Delivered online and by post, this programme would provide encouragement, information and support for families to get their children eating better and moving more. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. Already, around one-third of children and two-thirds of adults in England are overweight or obese. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. Having been heavily criticised by many in the health sector for not implementing a compulsory and simple uniform labelling system in the past, the government has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. There is no political agenda as is often the case with government aid, and thus aid is not 'tied aid' - it . Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. THanks :) savanna rice am 6. What is budget of Change4Life this financial year? Published: 11th Feb 2020. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. College is a place with diverse ideas, concepts, and facts. A DDM solution. Change4Life 7.9. currently described as the marketing component of the Government's response to the rise in obesity. 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